How Dogtra Unified D2C and B2B Ecommerce on Shopify Plus

Case Study: How Dogtra Unified D2C and B2B with Shopify Plus

Tags: Shopify Plus, D2C ecommerce, B2B ecommerce, dealer portal, wholesale, multi-channel, Shopify agency
Author: We Crush Marketing
Estimated read time: 4 min

🐾 The Challenge

Dogtra is a leading manufacturer of high-performance e-collars and training systems for dogs. Their reputation in the professional training and sporting world is unmatched—but their ecommerce setup was anything but.

The company had:

  • A legacy D2C site on a dated ecommerce platform

  • A separate dealer site that wholesale customers had to log into manually

  • Siloed systems that made marketing, updates, and inventory management complex and inefficient

They needed a better foundation—one that unified both arms of their business under a single scalable platform.

🔧 The Solution: A Fully Integrated Shopify Plus Rebuild

We consolidated Dogtra’s fragmented web presence into one seamless experience using Shopify Plus—creating a dynamic, dual-purpose site that serves both retail customers and wholesale dealers.

✅ For D2C (Direct-to-Consumer)

  • Clean, mobile-first storefront designed to convert

  • Product education built into every page (video, FAQs, support)

  • Cross-sells and product bundles to increase AOV

  • Enhanced reviews and trust signals for first-time buyers

✅ For B2B (Wholesale/Dealer)

  • Custom “Become a Dealer” portal with gated access

  • Wholesale application funnel with form integration

  • Dynamic B2B catalog previews

  • Ability to tag and segment wholesale customers within Shopify

  • Private dealer content areas (only visible after approval)

✅ For Operations & Marketing

  • Single backend for product, inventory, and content management

  • Easier email segmentation by customer type

  • One-click product updates across B2C and B2B touchpoints

  • Simplified tracking and analytics with unified funnel data

📊 The Results

📈 Outcome 🧠 Impact
Unified D2C + B2B system Reduced admin & platform costs by 37%
Time-to-publish (product/marketing updates) Cut from 3 days to 3 hours
Dealer applications +120% increase post-launch
Wholesale onboarding time Reduced by 60%
Support tickets related to dealer access Decreased by 72%

💬 What Dogtra Said

“Consolidating our platforms has been a game-changer. We’re faster, more agile, and our customers—both retail and wholesale—are having a better experience. We finally have the flexibility to scale.”
— Dogtra Executive Team

🧠 Why It Worked

Shopify Plus isn’t just a storefront—it’s a commerce operating system. By building Dogtra’s ecosystem on one platform, we removed friction, simplified operations, and unlocked powerful new marketing levers.

This project is proof that even legacy systems can evolve—fast.

🎯 Ready to Modernize Your Ecommerce?

If you’re managing multiple systems or struggling to serve both retail and wholesale customers, it’s time for an upgrade.

👉 [Book a Free Strategy Call]
(Or explore our Shopify Plus development services →)

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