Case Study: How Newton Golf Co. Boosted Conversions by 39% on Shopify Plus

Client: Newton Golf Co.
Industry: Golf Equipment
Platform: Shopify Plus

🚨 The Challenge

Newton Golf Co. was shifting from a single-product brand (Newton Shafts) to a full-fledged golf innovation company. But their existing site wasn’t converting. Customers didn’t trust the experience, product pages lacked selling power, and the mobile checkout flow was leaking revenue.

• Conversion rate stuck at 1.9%
• Weak mobile UX and site speed
• Minimal upsell and cross-sell capabilities
• Review ratings not reflective of product quality

🛠️ The Solution: A Complete Shopify Plus Rebuild

We rebuilt newtongolfco.com on Shopify Plus with a custom theme focused on performance, trust, and AOV growth.

Highlights:

• Custom Theme Design – clean, fast, and optimized for mobile
• Conversion Boosters – sticky ATC, urgency elements, in-line reviews
• AOV Strategy – bundles, cross-sells, premium product tiering
• Trust Signals – post-purchase review requests, Judge.me integration
• SEO & AEO – schema markup, optimized meta, AEO formatting for AI results

📊 The Results (Within 60 Days)

💬 What the Client Said

“We knew we had a great product. Now we have a website that matches it. The feedback from customers has been incredible—and the numbers speak for themselves.”
— Chad Hebert, Founder, Newton Golf Co.

🎯 Why It Worked

At We Crush Marketing, we don’t just build Shopify stores—we build growth machines. Every feature, layout, and user flow is designed to drive conversions and maximize customer value.

We combined conversion science with to create an ecommerce experience that now matches Newton Golf’s elite engineering and product innovation.

🔥 Want Results Like This?

If you're serious about growing your DTC brand, let's talk about how we can do the same for you.

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