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Have you ever wondered what drives people to buy things? Is it the latest trend, a special offer, or something else? In this episode, we explore why exactly people buy things and how it all boils down to two reasons - solving a problem or fulfilling a desire. 

Listen on to find out more!

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Show Notes

Solving a Problem

When we encounter a problem, our first instinct is to solve it. We want to get rid of the feeling of unease or inconvenience that the problem is causing us. So, we go out and buy a product that we think will help us solve the problem.

Fulfilling a Desire

There are many reasons why people buy things, but one of the most powerful motivators is the desire to fulfill a need or want. This can be a basic need like food or shelter, or a more complex desire like wanting to feel happy or wanting to belong.

When we see something that we want, our brain starts releasing dopamine, which is a chemical that makes us feel good. This reinforces the desire to have the thing that we want and makes it more likely that we will take action to get it.


Understanding why people buy things is essential for marketers and businesses. By utilizing insights from psychology, businesses can create effective strategies to persuade consumers and encourage them to make purchases. 

By understanding the motivations of buyers and their emotions when making decisions, retailers can craft messages that are tailored toward specific audiences while also leveraging a variety of sales tactics to maximize profits. 

Ultimately, knowing the psychology of purchasing gives businesses an edge over competitors in today's competitive market.

If you have any questions or need help implementing any strategies we discussed, feel free to reach out or book a no-strings-attached free consultation. We'd love to connect!

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