SEO for your Fort Worth business is crucial.
Local searches account for 46 percent of all Google searches.
When someone searches for your products or services online, you're losing an opportunity if you don't have your Fort Worth SEO in order.
There could be a lot of people searching for the product or service you offer, and never seeing your business in search results.
A majority of people search for a local business on their smartphone at least once a week, and 58 percent search daily.
Within five miles of the search, 72 percent of people will visit a store.
Poor local SEO will make it difficult for these searchers to find you.
Fort Worth SEO: What Is It?
The purpose of SEO is to improve the online visibility of local businesses. It is similar to organic SEO, but with a geographical component added.
In particular, you're trying to rank high in local search engine results pages (SERPs).
It's not necessary for a Houston restaurant to rank highly in Fort Worth's local search results. They want people searching for Houston restaurants to find them.
To increase organic local traffic, you must improve your Fort Worth SEO.
Google My Business Signals, including proximity and keywords, are top ranking factors according to Moz's local SEO report.
Google's three-pack is based on these signals.
The "pack" is what?
Google three-pack is a collection of the top three local search results. You have probably seen this when you have searched something.
To make it more mobile-friendly, the 7-pack was truncated.
Here's a step-by-step guide to improving local, Fort Worth SEO:
Set up a contact page.
On mobile devices, make phone numbers clickable.
Your website should have a map.
Your website should include testimonials.
Make your site schema-compliant.
Claim social profiles
Create a Google My Business profile (and optimize it).
Provide localized content, such as a calendar of local events.
Get more customer reviews as a priority.
Create citations on local search engines, blogs, and directories.
You don't have to worry, we'll cover each step in more detail below.
Here are some free local SEO tips to get your business noticed.
1. Optimize your website for local search
It will be difficult for you to climb the SERPs if your website isn't properly optimized.
See how you can improve your website's SEO now.
In addition to standard SEO best practices, you should also do the following:
Set up a dedicated contact page
People want to know more about your business these days.
Make sure your "NAP" is clearly displayed on your contact page.
- Name
- Address
- Phone
Mobile devices should be able to click on phone numbers
Location-based searches account for 30 percent of mobile searches.
Your site must be mobile-friendly.
Additionally, 76 percent of local searches result in a phone call.
Make sure your phone number is clickable.
You might be annoyed if someone finds your website on a mobile device and wants to call you, then has to switch between apps.
You can add a map or your location
Isn't the whole point of Fort Worth SEO to make it easier for people to find you?
When 86 percent of people use Google Maps to locate businesses, it would be silly not to add a map.
Add testimonials
Testimonials are considered trust signals by Google, which is why Local SEO Guide has a whole page dedicated to these types of reviews.
You can boost your Fort Worth SEO by collecting and displaying testimonials from local customers on your website.
Add Schema
Google, Bing, and Yahoo created Schema.org to create a common language.
Your website will be easier to understand for search engines.
When you add Schema markup to your website, Google knows you're a local business, not a big brand.
Your local rankings will be boosted as a result.
Hall Analysis has created a tool to help you create your Schema markup quickly and easily.
Then copy the code on the right-hand side of the page after filling in your information.
Paste the code in the <head> section of your HTML document or website builder.
Use Google's structured data testing tool after adding your Schema markup.
Your information should appear on the right-hand side of this tool:
After you optimize your website for Fort Worth SEO, you should be able to improve your rankings and increase local organic traffic.
2. Don't forget to claim your online profiles, especially Google My Business
A website isn't the only place you need to be online.
Make sure your business is properly listed on Google My Business, TripAdvisor, Yelp, and Facebook.
Don't forget any popular local review sites.
How come?
These review sites often follow Google's 3-pack when it comes to local searches:
Start by filling out your Google My Business profile.
Using this profile, you can manage your Google search engine presence.
Listings in the Fort Worth area
There are often local review sites among the heavy hitters, such as TripAdvisor and Yelp.
The following keywords can be used to find sites relevant to your business and location:
[target location] reviews
[industry/niche] [target location] reviews
Create profiles on social media channels relevant to your target audience as well.
Follow social media best practices.
You must ensure that your information is identical across all platforms when setting up your profiles.
Consistency is key.
Set up these profiles to make your business more visible to potential customers and to provide search engines with more information about your business.
3. The third step is to create local, Fort Worth(y) content
SEO relies heavily on blogging.
Create a blog on your website if you haven't already.
Optimize your SEO by hosting your blog on your business's domain.
Use "www.website.com/blog" instead of "blog.website.com" or "websiteblog.com."
As you gain links to your blog, your main business website will also gain links.
According to the pie charts at the beginning of this article, links are the second most important factor in localized organic ranking.
As your blog's search engine rankings increase, so does your website's.
Whenever possible, include Fort Worth neighborhood names in your posts.
When searching for your city, make sure you include neighboring towns and cities, neighborhoods, and any unofficial terms that locals might use.
Your audience will also benefit from including local news and happenings, which will boost your Fort Worth SEO.
Use an upcoming community event, election, or fair to your advantage.
Write about local events, teams, or organizations that you sponsor.
Consider covering local events from the perspective of a local business owner.
Additionally, you can interview local experts within or outside your organization.
Be a trusted source in your field by writing posts that benefit your readers.
Link-building
As you build your blog audience, you should also collect inbound links.
Join conversations on other Fort Worth area business blogs to get started.
Is there a complementary or related business blog in your community that you might want to avoid direct competition?
You can participate by leaving thoughtful comments or mentioning (and linking) their posts.
A great way to establish your website and attract links back to it is to build relationships with other businesses.
You can also audit your top competitors' backlinks.
Make sure you know who you're targeting
You can't create valuable content if you don't know who you're writing for.
After creating your reader personas, you should understand your target neighborhoods and their demographics.
To narrow your target audience and find relevant leads, we can conduct research.
Avoid these local content mistakes
Focusing locally will help you avoid common mistakes.
If you use content from other websites - even from your manufacturers - in your own original content, attribute it as a source or quote.
When it comes to your business, be wary of multi-website approaches.
It's almost always better to build a single, strong website for your brand, its services, and branches, rather than splitting resources among several sites.
4. Customer reviews boost Fort Worth SEO
In the days before the internet, it was easier for bad businesses to spin their branding and fool their customers.
The internet has given consumers more power.
Suddenly, everyone can see if you're as good as you claim.
According to research, 81 percent of consumers read reviews and check ratings, and one-third comment on blogs or participate in online forums.
In addition, 97 percent of respondents say customer reviews influence their purchasing decisions.
Everyone, basically.
How are your online reviews?
You might have problems if you do not have a four- or five-star rating on the major review sites.
Reviews are crucial if you want to attract local customers.
A Harvard Business School study found that bumping up your score by one star can boost revenues by almost 10%.
In local search results, reviews also stand out to prospects.
As a matter of fact, they account for 15 percent of the local pack-ranking factors.
For the life of your business, you'll be engaged in acquiring reviews.
It is inevitable that every business will receive negative reviews at some point.
Respond professionally and personally when you are contacted.
Negative reviews can be prevented by providing an incredible product or service.
When you delight your customers, you'll limit bad reviews and encourage good ones.
You've now got your business listed on the main review platforms, so it's time to fill them with positive reviews and photos, like The Station:
Reviews on Google are believed to have the greatest impact on local search rankings on Google.
Asking for online reviews: Things to avoid
Make sure you know the guidelines and terms of service of any platform before asking for reviews.
Google, for example, prohibits businesses from offering incentives in exchange for reviews, while Yelp prohibits businesses from requesting reviews.
In order to influence new potential customers, you need to channel your customers' positivity.
Isn't it true that what goes around comes around?
Set up a review station or kiosk, but don't be pushy.
Ensure that local customers leave reviews on their own devices and under their own accounts.
Make sure not to ask for too many reviews at once. Some platforms may filter you out if you receive an influx of positive reviews at once.
For your business, acquiring reviews should be a steady, ongoing process.
5. Build local SEO citations
Citations - what are they?
Those are mentions of your business name, address, phone number, or website (NAP+W) anywhere on the web, even without a link.
Your local SEO efforts depend on citations since they make up 11 percent of local pack ranking factors.
Citations should only be built for real physical locations, not PO boxes or virtual offices.
Every physical location can have its own set of citations.
Make sure each citation has the same name, address, phone number, and website URL.
However, most abbreviations are understood by search engine algorithms.
The search engines need to be able to read your abbreviation correctly.
Check out Whitespark's complete table of acceptable abbreviations.
Citations can be built in several ways.
Search engines for local businesses
To validate or update the information in their own indexes, search engines such as Google and Bing crawl the web for citations.
Listing your business on sites like Yelp and Hotfrog can help search engines do this.
Make sure your business is listed in as many relevant, quality local business directories as possible.
Fort Worth Blogs local to your area
You can boost your local SEO by listing your business on local blogs.
They are well-indexed by search engines and are highly associated with a particular city, region, or neighborhood.
In local search engines, your business will be viewed as more relevant and trustworthy as you acquire links from these blogs.
You can find local blogs relevant to you and your business by searching terms such as:
Blog for [target location] [niche/industry]
Directories or blogs focused on a particular industry
It is also possible to gain citations from industry-focused blogs and directories.
The topics and keywords associated with your products and services are covered on these websites.
Local search engines may count these sites as citation sources even though they don't always have a local focus.
Is your trade organization's membership directory or blog popular among your niche's readers?
Citations from both sites are likely to be crawled by local search engines.
Local contractors like painters, plumbers, and electricians can be found on Porch.
By searching for terms like: you can find industry directories and blogs relevant to your business.
Directory of [your industry]
Directory of [your keyword]
Fort Worth SEO: Conclusion
Especially for small businesses with limited resources, climbing the SERPs can be challenging.
However, local SEO is crucial to the success of your business.
You need to boost local rankings to get found online because people rely more on search engines and online reviews.
Climb the local SERPs by optimizing your website, creating great local content, and acquiring citations.
However, don't limit yourself to citations and web optimization for local SEO.
Make sure you use local SEO practices if your customers are other businesses. Participate in community events and join local organizations.
To boost your rankings, you need to combine local SEO with SEO and social media marketing.
If your business is bad, your online reviews will be bad.
Build the best business you can.
Are you ready to explore how our tailor-made Fort Worth SEO plan can produce tangible, longterm great results for your business?
We're here to help you achieve your goals and grow your business.
Writers specialized in SEO-rich content
If you don't have anyone on staff as a writer, don't worry! We have qualified writers on hand to create unique, quality content that increases visibility and leads while best representing your brand voice.
Conversion Rate Optimization experts
Traffic is great, but conversion is everything! We are always looking for ways to optimize your customer journey and conversion friction to increase the user experience, ultimately increasing customers and lifetime value.
Design & Development
With our expertise, you can get the support you need to make your website the perfect home and customer entry point for your business. Whether you need an SEO boost or a visual update, we're here for you.
Our SEO experts will give you the competitive edge you need to outperform your competition.
Ready for Fort Worth SEO that actually delivers bottom-line, tangible results?
Few companies share their successes in getting organic growth. Luckily, we're not like most companies. We want to share the secrets our marketing experts use for natural growth with you.
Let's chat and see how we can work together!
